94% Undensified Silica Fume for Sale in Singapore

Background

Henan Superior Abrasives(HSA) is a leading producer of silica fume based in Zhengzhou, China. With an annual production capacity of 150,000 tonnes and exports of 60,000 tonnes, the company has established itself as a major global supplier of this important ingredient used in concrete admixtures, refractory materials, and various other industrial applications.

The Initial Inquiry

On September 5th, 2024, Elvis, the international sales manager at HSA, received an email inquiry from Justin, the executive personal assistant to the management team at a company in Singapore. This company is a major distributor of food ingredients, chemicals, feed and personal care products in the Singapore market.

In his initial email, Justin expressed interest in HSA’s 94% undensified silica fume product and requested technical documentation like the technical data sheet (TDS) and material safety data sheet (MSDS). He also asked for pricing information for LCL and FCL shipments on both FOB and CIF incoterms.

Elvis swiftly responded, attaching the requested documentation and asking for some key details to provide an accurate quotation – packing specifications, annual requirements, and destination port in Singapore.

Providing Detailed Product and Pricing Information

Justin’s reply provided those crucial details that allowed Elvis to comprehensively address his requirements:

• Specification: Minimum 94% undensified silica fume content, comparable to ACC’s Grade 94U Microsilica
• Annual Requirement: 300-500 metric tons
• Destination Ports: Singapore(SGP) or Jurong (JUR)

He also requested confirmation that HSA was the manufacturer, details on their production capacity, prior experience exporting to Southeast Asia, and information on packaging options.

Elvis confirmed that HSA was indeed the producer with an annual 150,000 tonne capacity, of which 60,000 tonnes were exported. He highlighted their past successful exports to SIKA Thailand, a major construction materials company.

For packaging, Elvis provided photos and outlined their capabilities:

• Plastic woven bags with inner plastic film layer: 25kg, 500kg, 600kg, 1000kg
• Soluble paper bags: 10kg
• Customization possible based on customer needs

To give Justin full pricing transparency, Elvis included pricing for both their 94% and 96% undensified silica fume grades, quoting CIF Singapore prices respectively for packaging in 600kg bags or 25kg bags. These prices included sea freight costs and were valid for 15 days, with 30-day payment terms after bill of lading date.

The Advantages of HSA’s Offering

There were several key factors that made HSA’s offering stand out and ultimately allowed them to secure the new Singapore customer:

Comprehensive Product Range

By providing pricing for both their 94% and 96% undensified silica fume grades, HSA demonstrated the breadth of their product portfolio to meet a range of customer specifications and requirements.

Pricing Transparency

Elvis’s detailed quotations with clear incoterm delineation and valid pricing periods allowed the company’s procurement team to easily evaluate and compare against alternatives. The pricing included landed CIF costs, not just FOB pricing.

Production Scale & Export Capabilities

HSA’s large 150,000 tonne annual production capacity and 60,000 tonnes of exports highlighted their ability to be a reliable, high-volume supplier capable of serving the company’s annual requirements between 300-500 MT. Their prior success exporting to SIKA Thailand further underscored their competencies as an international supplier.

Packaging Versatility

The range of packaging sizes from 10kg bags to 1000kg bags, combined with inner plastic liners and customization options, gave the company the flexibility to choose the optimal packaging for their logistics operations and end-customer needs.

Prompt and Detailed Communication

Both Elvis and Justin’s teams responded promptly to information requests and queries throughout their email communication. This professionalism and attention to detail were crucial in building trust and laying the groundwork for a future supplier partnership.

The Successful Outcome

After a brief period of evaluation and internal approvals, the company awarded their annual undensified silica fume contract to Henan Superior Abrasives. The initial order was for 500 metric tons of the 96% grade product, packaged in 600kg bags and shipped CIF Singapore.

HSA’s ability to provide a high-quality product at competitive pricing, combined with their robust manufacturing capabilities, export experience, packaging options and exemplary communication paved the way for this new customer engagement.

The successful onboarding of Justin company as a national distributor in the fast-growing Singapore market marked a significant milestone in HSA’s international expansion strategy.